Muthoharoh, Siti Lu'lu'il Maknun (2025) ___MOHON DILENGKAPI DENGAN PERNYTAAN PUBLIKASI___ Strategi Pelaksanaan Program Sertifikasi Halal Pada Pelaku Usaha Mikro dan Kecil di Ponorogo. Masters thesis, IAIN Ponorogo.
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Abstract
ABSTRAK
Muthoharoh, Siti Lu’lu’il Maknun. 2025. Strategi Pelaksanaan Program Sertifikasi Halal Pada Pelaku Usaha Mikro dan Kecil di Ponorogo. Tesis. Program Studi Ekonomi Syariah Pascasarjana IAIN Ponorogo. Pembimbing 1: Prof. Dr. Hj. Khusniati Rofiah, M.S.I., Pembimbing 2: Dr. Hj. Ely Masykuroh, S.E., M.S.I.
Kata kunci: Strategi Pelaksanaan, Sertifikasi Halal, Usaha Mikro dan Kecil
Program sertifikasi halal merupakan upaya strategis pemerintah dalam menjamin kehalalan produk dan meningkatkan daya saing pelaku usaha mikro dan kecil. Program ini menjadi bagian dari implementasi Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal yang mewajibkan setiap produk yang beredar di Indonesia memiliki sertifikasi halal. Penelitian ini bertujuan untuk menganalisis strategi pelaksanaan, hambatan, dan dampak program sertifikasi halal bagi pelaku usaha di Ponorogo. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam terhadap perwakilan lembaga pelaksana serta pelaku usaha yang mengikuti program ini.
Hasil penelitian menunjukkan bahwa strategi pelaksanaan dilakukan melalui kegiatan sosialisasi, edukasi, pendampingan proses produk halal, serta pengajuan sertifikasi melalui platform SIHALAL dengan skema self-declare yang diperuntukkan bagi pelaku usaha tertentu. Hambatan utama yang dihadapi dalam pelaksanaan program ini meliputi rendahnya literasi halal di kalangan pelaku usaha, keterbatasan sumber daya manusia pendamping, lamanya proses verifikasi dokumen dan produk, serta kendala administratif dan teknis dalam sistem pengajuan. Meskipun menghadapi tantangan, program sertifikasi halal terbukti memberikan dampak positif seperti perluasan akses pasar, peningkatan kepercayaan konsumen, serta tumbuhnya kesadaran akan pentingnya standar kualitas dan kehalalan produk. Temuan ini menegaskan pentingnya sinergi antar-lembaga, penguatan kapasitas pendamping, serta penyusunan kebijakan yang adaptif dan berkelanjutan guna mengoptimalkan implementasi program sertifikasi halal bagi pelaku usaha.
ABSTRACT
Muthoharoh, Siti Lu’lu’il Maknun. 2025. Implementation Strategies of the Halal Certification Program for Micro and Small Enterprises in Ponorogo. Thesis. Program for Islamic Economics, Postgraduate Program, IAIN Ponorogo. Advisor 1: Prof. Dr. Hj. Khusniati Rofiah, M.S.I., Advisor 2: Dr. Hj. Ely Masykuroh, S.E., M.S.I.
Keywords: Implementation Strategy, Halal Certification, Micro and Small Enterprises
The halal certification program is a strategic initiative by the government aimed at ensuring product halalness and enhancing the competitiveness of micro and small enterprises. This program is part of the implementation of Law Number 33 of 2014 concerning Halal Product Assurance, which mandates that every product circulated in Indonesia must be halal-certified. This study aims to analyze the implementation strategy, obstacles, and impacts of the halal certification program on business actors in Ponorogo. The research employs a qualitative descriptive approach, with data collection techniques conducted through in-depth interviews with representatives from implementing institutions and entrepreneurs participating in the program.
The findings indicate that the implementation strategy is carried out through activities such as socialization, education, assistance in the halal product process, and submission of certification through the SIHALAL platform using a self-declare scheme designated for specific business actors. The main challenges in implementing this program include low halal literacy among business actors, limited human resources for assistance, lengthy verification processes for documents and products, as well as administrative and technical obstacles within the application system. Despite these challenges, the halal certification program has shown positive impacts such as expanded market access, increased consumer trust, and growing awareness of the importance of product quality standards and halal assurance. These findings underscore the importance of inter-agency synergy, strengthening the capacity of halal assistants, and formulating adaptive and sustainable policies to optimize the implementation of the halal certification program for business actors.
| Item Type: | Thesis (Masters) |
|---|---|
| Thesis Supervisor: | Khusniati Rofiah, Ely Masykuroh |
| Subjects: | 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified |
| Divisions: | Program Pascasarjana > Program Studi Magister Ekonomi Syariah |
| Depositing User: | Perpustakaan Pusat |
| Date Deposited: | 28 May 2025 07:49 |
| Last Modified: | 28 May 2025 07:49 |
| URI: | http://etheses.uinponorogo.ac.id/id/eprint/32899 |
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