Mawadah, Rif'atul (2025) Strategi Berita Online Kanal Indonesia Salam Meningkatkan Viewers Melalui Channel YouTube Kanal Indonesia TV. Undergraduate (S1) thesis, IAIN Ponorogo.
Preview |
Text
RIF'ATUL MAWADAH_SKRIPSI_ETHESIS.pdf Download (1MB) | Preview |
Abstract
Mawadah, Rif’atul. 2025. Online News Strategy of Kanal Indonesia in Increasing Viewers through the YouTube Channel "Kanal Indonesia TV. Department of Communication and Islamic Broadcasting, State Institute for Islamic Studies (IAIN) Ponorogo. Supervisor: Asna Istya Marwantika, M.Kom.I.
Keywords: Strategy, Online News, Viewers, YouTube
The development of information technology has driven media to shift to digital platforms, including YouTube as a means of news dissemination. Kanal Indonesia TV, a local media outlet in Ponorogo, utilizes YouTube to reach a broader audience. However, the number of viewers remains relatively low despite having a considerable number of subscribers. This condition reflects the challenges in capturing audience attention in the digital era. Competition among media demands effective content management strategies that are relevant, engaging, and adaptable to the characteristics of new media.
This study aims to examine the transition from online news to YouTube-based news, to identify the strategies employed by Kanal Indonesia TV, and to assess the effectiveness of these strategies in increasing viewers. This research adopts a qualitative approach with a descriptive method. Data collection techniques include observation, interviews, and documentation.
The results show that Kanal Indonesia transforms certain website-based news into YouTube videos by converting the text into video and narration formats. However, not all news items are published on YouTube only selected ones. Kanal Indonesia does not yet have a specific strategy to increase its viewers and still relies on traditional approaches without using particular applications or paid promotions. The effectiveness of increasing viewers lies in producing simple yet appealing content, expanding audience reach, enhancing interaction, and ensuring high-quality video content to attract viewers.
| Item Type: | Thesis (Undergraduate (S1)) |
|---|---|
| Thesis Supervisor: | Asna Istya Marwantika |
| Subjects: | 22 PHILOSOPHY AND RELIGIOUS STUDIES > 2299 Other Philosophy and Religious Studies > 229999 Philosophy and Religious Studies not elsewhere classified |
| Divisions: | Fakultas Ushuluddin dan Dakwah > Jurusan Komunikasi dan Penyiaran Islam |
| Depositing User: | Perpustakaan Pusat |
| Date Deposited: | 23 Jun 2025 01:38 |
| Last Modified: | 23 Jun 2025 01:38 |
| URI: | http://etheses.uinponorogo.ac.id/id/eprint/34203 |
Actions (login required)
 |
View Item |
